Our History
Where We Started
We began manufacturing coated abrasives in 2000, focusing on a narrow range of industrial applications rather than broad product coverage.
From the beginning, our work was closely tied to daily production use. Orders were repetitive, requirements were clear, and feedback was direct. Products that failed to perform did not come back for a second order. This environment shaped how we approached quality from the start — not as a selling point, but as a condition for survival.
At that stage, scale was limited, and the product range was simple. What mattered was consistency from one batch to the next and the ability to deliver without interruption.
When Volume Exposed Every Weakness
As order volumes increased and customers began placing repeat and annual contracts, limitations that were manageable at small scale became visible.
Minor variations in raw materials led to noticeable differences in product behavior. Processes that worked for small batches created instability when volumes grew. Customer complaints were not about appearance or packaging, but about lifespan, cutting behavior, and repeatability.
These issues made one thing clear: long-term supply could not rely on fragmented sourcing or short-term adjustments. If we wanted customers to treat us as a core supplier rather than an occasional option, the production system itself had to change.
Why Material Control Became Essential
The decision to expand upstream into abrasive jumbo roll manufacturing was not driven by diversification, but by necessity.
Batch consistency could not be fully controlled without direct oversight of coating, bonding systems, and base materials. Conversion alone was not enough to guarantee repeatability over time. For customers comparing our products with established international brands, small deviations were unacceptable.
By integrating jumbo roll production into our operations, we gained the ability to control the most sensitive variables — not to chase specifications, but to stabilize outcomes. This step fundamentally changed how we approached both development and long-term supply.
From Individual Products to a Coherent Range
With material control in place, product expansion followed a clear direction rather than market trends.
Sanding discs, sanding belts, and related formats were developed on shared production logic, using aligned quality standards and internal controls. The goal was not to offer more items, but to build a range that distributors could rely on without requalifying every product from scratch.
This structure allowed customers to simplify their sourcing, reduce supplier management, and plan long-term distribution without concern over internal inconsistencies.
Where We Stand Today
Today, our manufacturing system reflects years of incremental adjustments driven by customer requirements rather than short-term positioning.
We did not arrive at our current capabilities through rapid expansion or marketing-led decisions. Each stage of development responded to specific operational limits encountered along the way.
For partners seeking stable, long-term alternatives to established international brands, this history explains how our production logic was formed — and why consistency is treated as a process outcome, not a promise.
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Why Partner With Novo?
- Vertically integrated production
- Batch-to-batch consistency
- Long-term supply stability
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